100 Years of Partnership
Client
Australia Post and Qantas
Service
Historic event branding
Celebrating 100 years since the first airmail flight across the Queensland outback, Qantas and Australia Post retraced the historic route with founders’ families and special guests.
100 Years of Partnership
Challenge
I was trusted in creating a logo mark for this historic event along with the event communication and collateral. Manage multiple stake holders in the decision making to make sure every part was how it should be in remembering where this part of aviation history started.
Solution
I created a lockup that clearly represented a balanced partnership, giving both brands equal presence while presenting them within a distinctive device that established its own standalone identity. This gave the collaboration a unique personality while maintaining a clean, cohesive design through a visual system that drew on the key themes of both brands.
As this was a very proud moment in the history of Australia, extensive research was carried out to make sure the history was preserved and included multiple old photography. The balance of the two partnering brands was also very important.
AMP Bank
STRAND