Qantas
Client
Qantas
Service
Design systems
Qantas Group branding and creative for B2B and B2C, corporate communications along with everything from complex information design to global OOH Campaigns.
Qantas
Challenge
Maintaining the highest level of design aesthetic across this iconic Australian brand. “The Flying Kangaroo” as it is popularly called was originally named, Queensland and Northern Territory Aerial Services, it originally served Queensland and the Northern Territory. Qantas Airways Limited is the iconic carrier of Australia and the country’s largest airline and part of Australian pride and history.
Solution
Manage multiple stakeholder relationships to deliver highly crafted design across numerous areas of the business from B2B to B2C and ATL. I have also been trusted in creating new brands under the Qantas group umbrella including Little Joey Club and Group Security.
DOMAIN
Mackay Goodwin