STRAND
Client
STRAND
Service
Design systems
Founded in 1927, Strand is a leading Australian luggage and travel retailer with 300+ stores across Australia and New Zealand.
STRAND
Challenge
As the business repositioned, I helped shape a refreshed visual identity, modernising the brand into a more elevated experience.
The use of high-quality photography and design established a premium tone and was rolled out across campaigns in OOH, retail signage, and point-of-sale.
Solution
I developed a scalable design systems for print and digital deliverables. Modernise the brand and position it as more premium, and relevant.
The updated visual framework allowed campaigns to be used consistently across channels, strengthening brand presence and engagement. It also supported a broader refresh, including a redesigned website and improved in-store experience with a more refined, modern retail feel.
100 Years of Partnership
LATROBE CITY