LATROBE CITY
Client
Latrobe City
Service
Visual Identity
It was an honor to work with this development of the strategic repositioning from where is started to how it is still transforming into the future for Latrobe City. The City of Latrobe is a local government area in the Gippsland region in eastern Victoria, Australia. Covering an area of 1,426 square kilometres with a population of over 75,000 residence.
LATROBE CITY
Challenge
Appointed by Creative Agency Cyclone to lead the branding design for the client of Latrobe City Council. Including the creating of separate identities for the architecture of its four pillars: Live, Work, Invest and Visit.
Solution
Extensive design research was taken on to come up with a mark that would stand strong and highlight are and the theme of ‘Life Transformed’. The graphical element was developed to be big and bold in all uses and be a strong mark that was easily recognisable. Colour palettes have been created to work independently for the primary branding. While also complimenting the four brand pillars. Special consideration was taken to not resemble other regional council areas that were competing for regional tourism business.
STRAND
DOMAIN